How does marketing act as a game changer in the marketplace? How does an innovative idea change the way the world thinks? Gamechangers are disruptive, innovative, and creative. They are corporates and start-ups with a big idea, an insatiable curiosity, and the determination to ride out the uncertainties. Often, gamechangers create a revolution or shift in the marketplace by using techniques that have never been used before.
The impact of exceptional shopping experiences on corporate success is limited, but it’s a powerful motivator. Companies that make it easy to purchase products and easily resolve problems get customers’ loyalty and engagement. To build a brand that satisfies customers, companies must understand what their customers want and what their pain points are. Then, they need to design a marketing strategy that satisfies those needs.