As an eCommerce business, you must take good care of your website. From SEO to attractive images and detailed product descriptions, there’s a lot of work to complete in this stage. One of the best ways to rank your website and bring in more organic traffic is through an engaging blog. While most entrepreneurs have understood this long ago and are integrating a real estate chatbot and other communication methods, some are still scared to start their content marketing journey.
What topics to write about? How often should you share content? If these questions pop up in your head, then you’re at the right place. This small guide will give you some fundamental tips for launching a successful eCommerce content marketing campaign.
Three effective tips for a better eCommerce blog
Whether you hire freelancers or get the job done in-house, there’s still a need to check the content written and ensure it is optimized for search engines and website visitors. Here’s how you can get started.
1. Pay attention to clean URLs
One of the most important aspects when sharing a blog on your website is to write clean and simple URLs. First, search engine crawlers can’t find your content if the URLs are confusing and messed up. Eventually, this will bring more SEO issues, and your website won’t get found by search engines. Therefore, it simply won’t rank. Next, avoid using random words or adding small elements such as % that don’t make sense to the reader.
When you hire Shopify developers, you can ask them about this topic and get more insight on how to improve existing URLs and successfully create other ones.
2. Meta descriptions are essential
This step, again, takes us back to search engine optimization as meta descriptions make an integral part of it. In other words, your blog won’t pop up in search results if you don’t have proper meta descriptions. What is a meta description? It’s the first thing users see when searching for a keyword regardless of whether you’re using the Wix eBay integration, Amazon, or other marketplaces to sell.
Don’t forget to use the right keywords to get found more easily. Meta descriptions are important because they also allow users to see what’s on your website. So, if you use the keywords that interest them, they are more likely to click on the link and visit your website blog. Later, you can integrate a website chatbot in case they have more questions or need extra support.
3. Optimize blog images
Your eCommerce blog articles should have relevant and catchy visuals to make the content more interactive and pleasant for readers. For starters, you should use your eCommerce logo so website visitors can resonate with your brand and see the consistency. You can use artificial intelligence tools to make logos and design images for your blogs.
Especially if you need to share product images, ensuring these images are of excellent quality is more than essential. As part of image optimization and SEO, you should also add alt text and check image sizes so that they don’t affect site speed.
Having an eCommerce blog is a complex responsibility that requires time and effort. You need to work on content quality, use eye-catching images, and optimize your blog articles for search engines. The tips mentioned above will help you get started. Later, you can integrate other strategies and tools for a more professional content marketing campaign.